A sample deliverable, start to finish.
Sample · fictional business · not a client result
This is a sample. Ashvale Plumbing does not exist. Digiolio is a new business and has no client results to publish yet — showing you invented ones would be exactly the behaviour this site argues against.
1 · Search intent review
What each page is currently trying to do, and what someone searching actually wants.
Ashvale Plumbing has four pages competing for broadly the same search. The homepage, the emergency page, and the S10 area page all target variations of “plumber sheffield”, which means search engines must pick between them — and it currently picks the homepage, which is the least useful of the three for someone with a burst pipe.
2 · Title tags and meta descriptions
The single highest-impact change on most small sites.
- Current title
- Home | Welcome to Our Website
- Recommended title
- Emergency Plumber in Sheffield — Same-Day Callouts | Ashvale Plumbing
- Recommended meta description
- Same-day emergency plumbing across Sheffield and S-postcodes. Gas Safe registered, fixed callout fee, no hourly surprises. Call 24/7.
- Why
- The current title uses 30 characters to say nothing. The recommendation names the service, the city, and the differentiator, and fits inside the width Google typically displays.
3 · Heading structure
How the page announces its own organisation.
Current
- H1 · Welcome
- H4 · Our Services
- H4 · About Us
- H2 · Contact
Levels skip from H1 to H4, then jump back up to H2. The structure is unreadable to a screen reader and unclear to a search engine.
Recommended
- H1 · Emergency plumbing in Sheffield, seven days a week
- H2 · What we fix
- H3 · Burst pipes and leaks
- H3 · Boiler breakdowns
- H2 · Areas we cover
- H2 · Call-out charges
One level per step, and each heading names its section.
4 · Keyword map
One primary search per page, so the pages stop competing with each other.
| Page | Intent | Primary search |
|---|---|---|
| / | Brand and general enquiry | ashvale plumbing sheffield |
| /emergency | Urgent, ready to call now | emergency plumber sheffield |
| /boiler-repair | Problem-aware, comparing | boiler repair sheffield |
| /areas/s10 | Location-specific | plumber s10 sheffield |
5 · Priority checklist
Ordered by impact, so you know what to do first if you only do one thing.
- 1
Rewrite the homepage title tag and H1
Currently says “Home” and “Welcome” — neither tells a search engine or a person what the business does.
- 2
Write meta descriptions for all four pages
None are set, so search results show arbitrary body text and lose the click.
- 3
Split emergency work onto its own page
Emergency and routine plumbing are different searches with different urgency; one page cannot serve both well.
- 4
Fix the heading order on /boiler-repair
The page jumps from H1 to H4, which hides the structure of the content.
- 5
Add internal links from the homepage to both service pages
The service pages are currently only reachable from the navigation menu.
That is the deliverable
A real report is longer — it covers every page in your package and includes the URL, alt-text, internal-link, and structured-data recommendations listed on each package page. The format and the level of specificity are exactly what you see here.
If you supply website access, we apply these changes for you instead of handing you the document.
Wondering how long changes like these take to have an effect? That is answered on the FAQ page — honestly, which means without a number we cannot support.